KFC Kicks Off National Search for Unique Side Dish Recipes The KFC(R) Search for America's Favorite Side Dish Recipe Contest Could Create a New Classic! LOUISVILLE, KY -- (MARKET WIRE) -- 06/29/2004 -- Celebrate your creative achievements in the kitchen and enter the KFC® Search for America's Favorite Side Dish Recipe Contest. KFC, creator of some of America's best-loved side dishes, is looking to its customers to showcase their culinary talents with their best, most flavorful side dish recipes -- one of which will win its creator $5,000 plus the chance to have their recipe served up at their local KFC. Kicking off the contest on June 29 on New York's 42nd Street will be restaurateur and lifestyle guru B. Smith, who has great passion for entertaining and cooking. "Side dishes have always played an important role in family meal planning and holiday celebrations. Over the years my family has created signature side dishes that we all look forward to preparing and, of course, eating," says Smith. "Now, folks across the country have a chance to turn their family's special dishes into all-American favorites." To spread the word about the contest, which runs through December 20, KFC is embarking on a nationwide tour with its KFC® Live & Cookin' Caravan -- a 47-foot extravaganza complete with fully-equipped kitchen and a gigantic bucket of chicken designed to look just like the real thing -- making stops at summer fairs, festivals, and other family fun spots from coast to coast. "KFC was inspired by the great home cooking of Colonel Sanders," says Gregg Dedrick, President of KFC. "Today we keep the tradition going with the Colonel's great recipes and our freshly prepared meals at all our restaurants across the country. Through the recipe contest, we're giving our customers the opportunity to share their home cooked, new recipe ideas and time-tested family favorites." Entries, which must include an original side dish recipe and photograph that have not been published elsewhere, will be judged on originality, fit with KFC's existing menu, quality of presentation and appearance. Consumers can enter online at KFC.com, by mail (KFC® Search for America's Favorite Side Dish Recipe Contest, 1900 Colonel Sanders Lane, Louisville, KY 40213) or at one of the KFC Live & Cookin' Tour stops this summer and fall. A complete schedule of locations and dates as well as full contest rules can be found by visiting www.KFC.com. About KFC KFC Corporation, based in Louisville, KY, is the world's most popular chicken restaurant chain specializing in Original Recipe®, Extra Crispy™, Oven Roasted Chicken, Crispy Strips and Honey BBQ Wings with home-style sides and freshly made chicken sandwiches. Since its founding by Colonel Harland Sanders in 1952, KFC has been serving customers delicious, already-prepared complete family meals at affordable prices. There are over 11,000 KFC outlets in more than 80 countries and territories around the world serving some eight million customers each day. KFC Corporation is a subsidiary of Yum! Brands, Inc., Louisville, Ky. (NYSE: YUM). -------------------------------------------------------------------------------- Contact: Alexa Gunther/Edelman 312-616-1657 alexa.gunther@edelman.com Bonnie Warschauer/KFC 502-874-8100 bonnie.warschauer@kfc.com